Nutrition is NOT complicated. All the Big Corps want you to be confused because if you are confused you can be manipulated.

Today’s Newsletter from Calley Means, the Stanford/Harvard MBA who worked for Coke Corp and for the Heritage Foundation turned whistleblower about the food industry and Skewed studies.


“As you might have seen, my TrueMed co-founder Justin and I have been calling attention to the recent NIH-funded nutrition study that said Lucky Charms are healthier than eggs and beef. This culminated in nightly scrutiny of the study on major networks and Joe Rogan linking to our content in a post with over 900,000 likes.

The efforts paid off – the stated goal of the study was to impact children’s nutrition guidelines and marketing. The plan was to put these scores on labels to guide purchasing decisions. And due to our promotion, efforts to put “highly encouraged” labels on orange juice and processed cereals were delayed. Because the study’s guidelines are so disastrous, this will save lives.

Recently, the study’s lead author called me from his trip to Davos to defend the study. He said he was getting hundreds of angry emails because of the news coverage – to which I replied that 25% of children have pre-diabetes because of a rigged system, so it’s understandable why people are frustrated.

He seems like a dedicated professional who has produced hundreds of nutrition studies. But my thesis is that the incentives of our food system are larger than any one person, and they are hurting all of us.

I want to speak facts. And the facts are that this prominent nutrition researcher made the following points to me in our conversation. He said:

Lucky Charms and Cheerios are highly nutritious – and it is correct to rate these highly processed grains at the same level as whole grains like quinoa.

Orange juice (24g of sugar per 8oz serving) should be encouraged daily for children. (Cheryl’s note, that equals 6 teaspoons of sugar)

It was classist to expect low-income people to eat whole food. That the best we could do is “expect people to eat processed food that is more healthy.”

Despite the study receiving funding from processed food companies, these financial conflicts did not impact the results – even though chocolate almond milk (which Danone, a chief funder of the study, makes) is the highest-rated dairy product (above greek yogurt). He also said that the fact that he receives personal payments from food and pharmaceutical companies does not slant research. He said food companies did not expect anything in return for the millions of dollars they’ve given to his research.

When I consulted for food companies early in my career, we funded nutrition researchers for the sole purpose of creating more studies that would confuse Americans. I am sure the researchers are well-intentioned and dedicated, but each new nutrition study serves the purpose of further confusion.

The more I dig into this issue, I am convinced one of the essential principles in health is that it is more simple than we are led to believe:

Avoid sugar

Avoid seed oils

Avoid highly processed grains

Stick to whole foods

We should build our policies and decisions around these simple principles. And resist the current system, which is designed to confuse and gaslight us.”

Cheryl’s note: Eat real organic whole foods from the rainbow.

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